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The Marlboro Man
1957

Marlboro: "The filter cigarette with the unfiltered taste"
This 1957 print ad features the chiseled, clean-cut features of one "Marlboro Man." Originally marketed to women with the slogan "Mild as May," in 1955 Marlboro cigarettes were transformed into a symbol of rugged American masculinity and individuality thanks to a worldwide, Western-themed advertising campaign recognized as one of the most successful ad campaigns of all time.

Notes
Web display only

Learn more!
· Philip Morris
· "You Are What You Buy" by Richard & Joyce Wolkomir, "Smithsonian" magazine, October 2000

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