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Water Heater Ad
1922

"A bath a day for everybody"
That's what the Pittsburgh Water Heater Co. recommends in this advertisement introducing a new consumer good to newspaper readers. Thanks to the company's Lion Automatic Storage System, "Plenty of hot water for a daily bath for every member of an average-size family is easily and cheaply provided." And--as the robed male figure in the ad can no doubt attest--the Lion Automatic" will heat a tankful of water as quickly as a man undresses."

Notes
Norwegian mechanical engineer Edwin Ruud invented the automatic storage water heater in 1889.
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Learn more!
· Water Heater Ad (transcript)
· "You Are What You Buy" by Richard & Joyce Wolkomir, "Smithsonian" magazine, October 2000

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