Afro-Sheen Blowout Creme Relaxer
late 1960s

"For the natural"
With a loan of $250 and an eye for the market, George and Joan Johnson founded Johnson Products Co. Inc., in 1954 in Chicago, IL. The company produced hair-care products for African American men and women, and in 1971 it became the first African American-owned business to trade on the American Stock Exchange. Afro-Sheen, one of Johnson's best-known products, was released in the late 1960s, a time when the "afro" became one of the most popular hairstyles for African Americans. With "Soul Train," Johnson became the first black company to sponsor a nationally syndicated television program.

	4.7" high x 1.4" wide x 1.4" deep
	12-1/2 oz. kit
	Web display only

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