Alka-Seltzer
1930s-1970s

"Effervescent analgesic alkalizing tablets"
Promising "quick relief," Alka-Seltzer was first marketed in 1931 by Dr. Miles Medical Company of Elkhart, IN. The new product combined aspirin with sodium bicarbonate, citric acid, and mono-calcium phosphate in an effervescent tablet. It was first conceived of as a cold tablet that would relieve headaches, upset stomach, and fever that accompanied the flu. Through ingenious advertising campaigns over the years, Alka-Seltzer became associated with the relief of a broader range of symptoms, especially those resulting from the over-indulgences and stresses of modern life. "Speedy Alka-Seltzer" from the 1950s and "I can't believe I ate the whole thing" from the 1970s are hallmarks of popular American culture.

	3" high x 1.4" wide x 1.5" deep bottle containing eight tablets
	Franklin L. Miles founded Dr. Miles Medical Company in 1884.
	Alka-Seltzer was first advertised on radio in 1932, on TV in 1949.
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